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Marketing Of The Many Maui Made Products

By Georgia Diaz


There are various approaches which are used in Maui to help in advertising for the Maui made products. The main approach is the establishment of the Maui Chambers of Commerce which is the one monitoring the whole approaches. The chamber of commerce is having several committees which help in the advertisement. Each committee has a role to play.

The following are various ways of the chambers for commerce has conducted the marketing. The Chambers dose this by having various committees to handle various programmes. The following are the committees of the chambers which help in marketing their produce. The first one is the small business committee.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

Committee on education and business development is also worth mentioning when looking at the approaches to marketing. This committee is responsible for conducting research and educating the members on necessary information which will help them improve on the quality of their produces. The committee also organizes various educational conferences and experts are invited to be the facilitators for the conferences. This intern also acts as a marketing approach.

It is also necessary to note that in order for all these approaches to be workable, there is need that the manufactures need to have some protection in law in form of legislation. The chambers for commerce therefore also created a committee known as the chamber political committee to look into the various legislations and give recommendations before they are passed into law. The committee therefore works with the county legislative body, the state legislative body and the federal legislative body in ensuring that the manufactures are accorded the necessary protection.

The other committee worth mentioning is the committee on events and membership. This committee act as the custodian of the register of members. The committee also organizes particular events and conferences for the members only. These are some of the marketing strategy for the Maui made products.




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