Pandora is the name of a renowned jewellery label that started in Denmark. Nowadays Pandora is most known for its charm bracelets. As of writing, Pandora has released approximately eight hundred distinctive charm variations around the globe. It does make other jewellery too. Some of its bestsellers include birthstone rings, stud earrings and necklaces.
The firm was started by Danish couple Per and Winnie Enevoldsen. Per worked as a goldsmith and by 1982 they opened a jewellery shop in Denmark's capital. The two regularly visited Thailand in pursuit of jewellery that they could sell in their shop.
However, by 1984 they realised that it was better to focus their know-how on wholesale. They did this in addition to running their retail outlet. The wholesale business required them to open a manufacturing facility overseas. This was called Pandora Productions. They then teamed up with Lone Frandsen to develop their own jewellery range.
By 1987 the business became rebranded as simply "Pandora." Manufacturing was moved back to Denmark. Engineering was relocated back to Per and Winnie's own country with a head office located in Copenhagen. During the same year the company made a decision to end all sales activity. This effectively meant that Pandora was now strictly a jewellery designer and wholesale vendor.
Pandora obtained an additional jewellery designer named Lisbeth En Larsen in 1996. She operated alongside Lone Frandsen. Together they helped create and define a style of jewellery unlike any that had been seen before. This would become synonymous with the Pandora brand.
It was in the year 2000 that the decisive moment arrived. This was the year that Pandora presented its initial selection of charms and bracelets. It truly was a well judged announcement as charms were becoming fashionable again. Even so it was Pandora that paved the way. They used an advertising tagline of "one charm for every unforgettable moment in your life." The Pandora charms were composed of fine quality metals such as sterling silver and gold. You could also buy colourful murano glass charms. These were handcrafted from glass in the Venetian island of Murano in Italy. This mixture of good quality elements and a strong assortment of designs proved to be a winner with customers.
Pandora had cleverly added an additional element to all their charms. Every charm contained a hollow centre which enabled it to be threaded onto a Pandora bracelet. However, there were threads built into this hollow. This meant that the charm must be screwed over the end of the bracelet in order to secure it. The genius behind this decision meant that Pandora charms could only fit on Pandora bracelets. Once a customer had a Pandora bracelet they became committed to only using Pandora charms on it.
The firm was started by Danish couple Per and Winnie Enevoldsen. Per worked as a goldsmith and by 1982 they opened a jewellery shop in Denmark's capital. The two regularly visited Thailand in pursuit of jewellery that they could sell in their shop.
However, by 1984 they realised that it was better to focus their know-how on wholesale. They did this in addition to running their retail outlet. The wholesale business required them to open a manufacturing facility overseas. This was called Pandora Productions. They then teamed up with Lone Frandsen to develop their own jewellery range.
By 1987 the business became rebranded as simply "Pandora." Manufacturing was moved back to Denmark. Engineering was relocated back to Per and Winnie's own country with a head office located in Copenhagen. During the same year the company made a decision to end all sales activity. This effectively meant that Pandora was now strictly a jewellery designer and wholesale vendor.
Pandora obtained an additional jewellery designer named Lisbeth En Larsen in 1996. She operated alongside Lone Frandsen. Together they helped create and define a style of jewellery unlike any that had been seen before. This would become synonymous with the Pandora brand.
It was in the year 2000 that the decisive moment arrived. This was the year that Pandora presented its initial selection of charms and bracelets. It truly was a well judged announcement as charms were becoming fashionable again. Even so it was Pandora that paved the way. They used an advertising tagline of "one charm for every unforgettable moment in your life." The Pandora charms were composed of fine quality metals such as sterling silver and gold. You could also buy colourful murano glass charms. These were handcrafted from glass in the Venetian island of Murano in Italy. This mixture of good quality elements and a strong assortment of designs proved to be a winner with customers.
Pandora had cleverly added an additional element to all their charms. Every charm contained a hollow centre which enabled it to be threaded onto a Pandora bracelet. However, there were threads built into this hollow. This meant that the charm must be screwed over the end of the bracelet in order to secure it. The genius behind this decision meant that Pandora charms could only fit on Pandora bracelets. Once a customer had a Pandora bracelet they became committed to only using Pandora charms on it.
About the Author:
For further information on pandora gold charms and other types of pandora jewellery, please have a look at these resources.
No comments:
Post a Comment