Levi jeans for men embody a classic American style with a commitment to quality and fashion recognized and imitated around the world. The jeans are made by Levi Strauss & Co, a privately held American company founded in 1853 by Levi Strauss.
Levi Strauss immigrated to New York from Germany in 1847. He worked with his two brothers in their dry goods business and became a U.S. citizen in 1853. He eventually made his way to Northern California where he settled in San Francisco to take part in the opportunities offered by the California Gold Rush. He opened his own business called Levi Strauss & Co. and peddled canvas, boots, bedding, clothing etc. to regional stores who primarily serviced various mining communities.
Jacob Davis, a Latvian immigrant, worked as a tailor in Reno, Nevada. He regularly purchased material from Strauss. Legend has it that a laborer's wife asked Davis to make some sturdy pants for her husband. Davis began incorporating metal rivets at the corners of the pockets and the button fly.
In 1872, Davis decided to contact Strauss about his rivet idea. He wanted to patent the innovation, but he didn't have the funds to file the application. Strauss agreed to finance the process and the two men would share the patent. Patent 139121 for the "Improvement in Fastening Pocket Openings" was issued in May 1873. This patent cleared the way for the manufacture of modern Levi jeans.
Davis soon moved to San Francisco where he joined Strauss in the manufacture of their "waist overalls" later known as jeans. The pants were sold under the "XX" brand name since nine ounce XX blue denim was used in their production. Each pair had a watch pocket, cinch, crotch rivet, arcuate stitching and suspender buttons. The rivets all had the "LS&CO" logo embossed on them.
In 1886, the Two Horse brand leather patch was first used to demonstrate the strength of the pants and reinforce Levi's status as the creator of patent riveted clothing. In 1890, the rivet patent expired and Levi's began using the 501 trademark to designate copper riveted waist overalls. These pants were originally listed in the catalog as number 501 and the name caught on. By 1928, "Levi's" was registered as a trademark.
By the 1950's teenagers began referring to Levi's as jeans and a zippered version of the jeans was introduced and called 501Z. By 1960, the word "overalls" was formally replaced by "jeans" in labels and advertising.
During the 1950s, teenagers began referring to the overalls as jeans and the name stuck. A zippered version of the jeans called 501Z was also introduced around the same time. By 1960, the name "jeans" replaced "overalls" in all labels and ad campaigns. Levi jeans continue to be a world class leader in apparel and an iconic symbol of American culture and fashion.
Levi Strauss immigrated to New York from Germany in 1847. He worked with his two brothers in their dry goods business and became a U.S. citizen in 1853. He eventually made his way to Northern California where he settled in San Francisco to take part in the opportunities offered by the California Gold Rush. He opened his own business called Levi Strauss & Co. and peddled canvas, boots, bedding, clothing etc. to regional stores who primarily serviced various mining communities.
Jacob Davis, a Latvian immigrant, worked as a tailor in Reno, Nevada. He regularly purchased material from Strauss. Legend has it that a laborer's wife asked Davis to make some sturdy pants for her husband. Davis began incorporating metal rivets at the corners of the pockets and the button fly.
In 1872, Davis decided to contact Strauss about his rivet idea. He wanted to patent the innovation, but he didn't have the funds to file the application. Strauss agreed to finance the process and the two men would share the patent. Patent 139121 for the "Improvement in Fastening Pocket Openings" was issued in May 1873. This patent cleared the way for the manufacture of modern Levi jeans.
Davis soon moved to San Francisco where he joined Strauss in the manufacture of their "waist overalls" later known as jeans. The pants were sold under the "XX" brand name since nine ounce XX blue denim was used in their production. Each pair had a watch pocket, cinch, crotch rivet, arcuate stitching and suspender buttons. The rivets all had the "LS&CO" logo embossed on them.
In 1886, the Two Horse brand leather patch was first used to demonstrate the strength of the pants and reinforce Levi's status as the creator of patent riveted clothing. In 1890, the rivet patent expired and Levi's began using the 501 trademark to designate copper riveted waist overalls. These pants were originally listed in the catalog as number 501 and the name caught on. By 1928, "Levi's" was registered as a trademark.
By the 1950's teenagers began referring to Levi's as jeans and a zippered version of the jeans was introduced and called 501Z. By 1960, the word "overalls" was formally replaced by "jeans" in labels and advertising.
During the 1950s, teenagers began referring to the overalls as jeans and the name stuck. A zippered version of the jeans called 501Z was also introduced around the same time. By 1960, the name "jeans" replaced "overalls" in all labels and ad campaigns. Levi jeans continue to be a world class leader in apparel and an iconic symbol of American culture and fashion.
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